Intro
Technogym is a global fitness technology brand trusted by 35+ million people in 100+ countries, with an app rated 4.5★ on the app store.
As an in-house designer, I work across the full digital ecosystem, so every decision considers the end-to-end journey for a 25+ million connected community.
This project involved 40+ people and required tight collaboration to keep the experience seamless.
How I worked
I led the design end-to-end: from requirements and discovery to prototyping, testing, and release. Below you’ll find a selection of deliverables mapped to each stage of my process.
Design process
Ideation
At this stage, my goal was to explore and test early hypotheses, to understand how users would experience the app and what would truly motivate them to move through their fitness journey. I mapped scenarios, drafted early flows, and experimented with structure to give shape to an experience that felt both intuitive and inspiring. I focused on aligning user needs with business goals, translating insights from research and team discussions into concrete design directions. Each iteration helped clarify priorities, reduce complexity, and ensure the concept could scale across Technogym’s ecosystem.
Key deliverables
Brand Vision
Brand Mission
Market Analysis
Tone Of Voice
Outcome
The workshops resulted in a clear and unified brand foundation for Express.js, one that reflects its legacy of simplicity and reliability while resonating with a new generation of developers.
This shared vision informed every design and content decision that followed, setting the tone for a modern documentation experience and a refreshed, trustworthy identity.
User Scenario
Customer Journey
User Flow
Wireflow
Evaluation
Once the initial concept was defined, this stage focused on validating its technical feasibility. I collaborated closely with developers and product managers to identify potential constraints, map dependencies, and ensure every interaction could be built effectively across different devices and connected gym equipment. My goal here was to bridge design and engineering, to anticipate friction points early, reduce future rework, and make sure the experience would perform seamlessly in real-world conditions.
Key deliverables
Tech Analysis
Execution
This phase was about turning concepts into a cohesive, scalable product. My goal was to ship a unified visual and behavioral language that worked seamlessly across app, web, and connected equipment, without slowing teams down. I built the Design System (foundations, tokens, components, usage rules) and, in parallel, designed the User Interface, delivered Visual and Illustration assets, and defined Motion and Micro-interactions. This included responsive layouts, empty and error states, accessibility reviews, performance-friendly animations, and detailed specs for engineering. We prototyped key flows, ran quick usability tests, and documented patterns to make adoption easy across squads.
Design System
Key deliverables
Design System
User Interface
Visual and illustration
Motion and Micro Interaction
Outcome
The new design system and product interface elevated Technogym’s digital ecosystem, bringing visual and behavioral consistency across mobile, web, and connected equipment.
By standardizing components and patterns, design and development cycles became significantly faster, reducing implementation time and alignment overhead. The new visual language strengthened brand recognition while improving usability and accessibility for a global user base.
This work laid the foundation for future product releases, allowing teams to scale confidently and focus on innovation rather than rework.
Validation
This phase was dedicated to learning what worked and what didn’t for the users. Through User Tests, we gathered early signals of satisfaction and confirmed that the new experience felt smoother and more intuitive. We then mapped all Feedback to identify recurring patterns, prioritize fixes, and refine the product based on real behavior. By combining qualitative insights with technical impact and design effort, we created a clear framework to decide what to improve first. This continuous refinement loop helped the team evolve the product while maintaining quality and momentum.
Key deliverables
Users test
Feedback mapping
Outcome
User tests showed strong initial satisfaction and engagement. By acting on the collected feedback, we refined flows, improved clarity, and strengthened the overall sense of continuity in the experience.
Feedback Mapping