I’m a product designer with over 15 years of experience shaping digital products that bridge creativity, technology, and human behavior.
Born in Venice and now based in San Francisco, I’ve worked across Europe and the U.S., leading design for global brands, startups, and open-source projects.
My journey spans from visual and brand design to complex product ecosystems, from fitness tech at Technogym, to healthcare at NearForm, to AI and developer tools as Co-founder and CDO of OramaSearch.
What drives me is the challenge of designing intelligent, intuitive systems that make technology feel natural, and meaningful, to people.
Skilled in service design, user experience, UI design and design systems, I blend strategy and craft to transform ideas into elegant, functional, and scalable products.
Work Experiences
Orama
ROLE
Founder & CDO
INDUSTRY
AI/Developer Tools
YEAR
2023 - Today
Co-founded OramaSearch, a next-generation AI search platform redefining how people interact with information. Partnered with the CEO and CTO to raise funding rounds and scale the company from a two-person idea to a multidisciplinary global team.Led design strategy and product direction, shaping an AI-powered search experience that runs on edge networks. Defined the product vision, built the design culture, and aligned every design initiative with business objectives.Oversaw cross-functional collaboration between engineering, operations, and marketing to craft a cohesive product narrative and accelerate delivery.
Orama
ROLE
Founder & CDO
INDUSTRY
AI/Developer Tools
YEAR
2023 - Today
Co-founded OramaSearch, a next-generation AI search platform redefining how people interact with information. Partnered with the CEO and CTO to raise funding rounds and scale the company from a two-person idea to a multidisciplinary global team.Led design strategy and product direction, shaping an AI-powered search experience that runs on edge networks. Defined the product vision, built the design culture, and aligned every design initiative with business objectives.Oversaw cross-functional collaboration between engineering, operations, and marketing to craft a cohesive product narrative and accelerate delivery.
Orama
ROLE
Founder & CDO
INDUSTRY
AI/Developer Tools
YEAR
2023 - Today
Co-founded OramaSearch, a next-generation AI search platform redefining how people interact with information. Partnered with the CEO and CTO to raise funding rounds and scale the company from a two-person idea to a multidisciplinary global team.Led design strategy and product direction, shaping an AI-powered search experience that runs on edge networks. Defined the product vision, built the design culture, and aligned every design initiative with business objectives.Oversaw cross-functional collaboration between engineering, operations, and marketing to craft a cohesive product narrative and accelerate delivery.
Orama
ROLE
Founder & CDO
INDUSTRY
AI/Developer Tools
YEAR
2023 - Today
Co-founded OramaSearch, a next-generation AI search platform redefining how people interact with information. Partnered with the CEO and CTO to raise funding rounds and scale the company from a two-person idea to a multidisciplinary global team.Led design strategy and product direction, shaping an AI-powered search experience that runs on edge networks. Defined the product vision, built the design culture, and aligned every design initiative with business objectives.Oversaw cross-functional collaboration between engineering, operations, and marketing to craft a cohesive product narrative and accelerate delivery.
Nearform
ROLE
Senior Product Designer
INDUSTRY
Consulting
YEAR
2021-2023
Collaborated with international clients to transform complex ideas into elegant, functional digital experiences. Owned end-to-end design from discovery to delivery — leading workshops, user research, wireframing, prototyping, and high-fidelity design. Delivered high-impact products across healthcare and enterprise sectors, consistently praised by clients for innovation, clarity, and craft.
Nearform
ROLE
Senior Product Designer
INDUSTRY
Consulting
YEAR
2021-2023
Collaborated with international clients to transform complex ideas into elegant, functional digital experiences. Owned end-to-end design from discovery to delivery — leading workshops, user research, wireframing, prototyping, and high-fidelity design. Delivered high-impact products across healthcare and enterprise sectors, consistently praised by clients for innovation, clarity, and craft.
Nearform
ROLE
Senior Product Designer
INDUSTRY
Consulting
YEAR
2021-2023
Collaborated with international clients to transform complex ideas into elegant, functional digital experiences. Owned end-to-end design from discovery to delivery — leading workshops, user research, wireframing, prototyping, and high-fidelity design. Delivered high-impact products across healthcare and enterprise sectors, consistently praised by clients for innovation, clarity, and craft.
Nearform
ROLE
Senior Product Designer
INDUSTRY
Consulting
YEAR
2021-2023
Collaborated with international clients to transform complex ideas into elegant, functional digital experiences. Owned end-to-end design from discovery to delivery — leading workshops, user research, wireframing, prototyping, and high-fidelity design. Delivered high-impact products across healthcare and enterprise sectors, consistently praised by clients for innovation, clarity, and craft.
Technogym
ROLE
Lead Product Designer
INDUSTRY
Fitness
YEAR
2020 - 2022
Led the UX and UI design for the Technogym App — the company’s core consumer experience used by millions of fitness enthusiasts worldwide. Partnered with R&D and product teams to translate complex health and performance data into intuitive, motivational interfaces. Established the design system that unified Technogym’s digital ecosystem across mobile and connected equipment. Conducted continuous user testing to validate ideas and improve satisfaction metrics release after release.
Technogym
ROLE
Lead Product Designer
INDUSTRY
Fitness
YEAR
2020 - 2022
Led the UX and UI design for the Technogym App — the company’s core consumer experience used by millions of fitness enthusiasts worldwide. Partnered with R&D and product teams to translate complex health and performance data into intuitive, motivational interfaces. Established the design system that unified Technogym’s digital ecosystem across mobile and connected equipment. Conducted continuous user testing to validate ideas and improve satisfaction metrics release after release.
Technogym
ROLE
Lead Product Designer
INDUSTRY
Fitness
YEAR
2020 - 2022
Led the UX and UI design for the Technogym App — the company’s core consumer experience used by millions of fitness enthusiasts worldwide. Partnered with R&D and product teams to translate complex health and performance data into intuitive, motivational interfaces. Established the design system that unified Technogym’s digital ecosystem across mobile and connected equipment. Conducted continuous user testing to validate ideas and improve satisfaction metrics release after release.
Technogym
ROLE
Lead Product Designer
INDUSTRY
Fitness
YEAR
2020 - 2022
Led the UX and UI design for the Technogym App — the company’s core consumer experience used by millions of fitness enthusiasts worldwide. Partnered with R&D and product teams to translate complex health and performance data into intuitive, motivational interfaces. Established the design system that unified Technogym’s digital ecosystem across mobile and connected equipment. Conducted continuous user testing to validate ideas and improve satisfaction metrics release after release.
Sketchin
ROLE
Senior Product Designer
INDUSTRY
Design Consulting
YEAR
2018 - 2019
Designed digital ecosystems for clients across banking, mobility, and retail, integrating business goals with user insights. Conducted user research and usability testing to inform strategy, built scalable design systems, and delivered data-informed interfaces. Strengthened collaboration between design and development teams by introducing structured component libraries and documentation.
Sketchin
ROLE
Senior Product Designer
INDUSTRY
Design Consulting
YEAR
2018 - 2019
Designed digital ecosystems for clients across banking, mobility, and retail, integrating business goals with user insights. Conducted user research and usability testing to inform strategy, built scalable design systems, and delivered data-informed interfaces. Strengthened collaboration between design and development teams by introducing structured component libraries and documentation.
Sketchin
ROLE
Senior Product Designer
INDUSTRY
Design Consulting
YEAR
2018 - 2019
Designed digital ecosystems for clients across banking, mobility, and retail, integrating business goals with user insights. Conducted user research and usability testing to inform strategy, built scalable design systems, and delivered data-informed interfaces. Strengthened collaboration between design and development teams by introducing structured component libraries and documentation.
Sketchin
ROLE
Senior Product Designer
INDUSTRY
Design Consulting
YEAR
2018 - 2019
Designed digital ecosystems for clients across banking, mobility, and retail, integrating business goals with user insights. Conducted user research and usability testing to inform strategy, built scalable design systems, and delivered data-informed interfaces. Strengthened collaboration between design and development teams by introducing structured component libraries and documentation.
Design Group Italia
ROLE
Senior Prodcut Designer
INDUSTRY
Design Consulting
YEAR
2017 - 2018
At Design Group Italia, an international award-winning design firm, I led the UX process in collaboration with researchers and service designers — creating user flows, wireframes, prototypes, design specifications, and visual design.
Design Group Italia
ROLE
Senior Prodcut Designer
INDUSTRY
Design Consulting
YEAR
2017 - 2018
At Design Group Italia, an international award-winning design firm, I led the UX process in collaboration with researchers and service designers — creating user flows, wireframes, prototypes, design specifications, and visual design.
Design Group Italia
ROLE
Senior Prodcut Designer
INDUSTRY
Design Consulting
YEAR
2017 - 2018
At Design Group Italia, an international award-winning design firm, I led the UX process in collaboration with researchers and service designers — creating user flows, wireframes, prototypes, design specifications, and visual design.
Design Group Italia
ROLE
Senior Prodcut Designer
INDUSTRY
Design Consulting
YEAR
2017 - 2018
At Design Group Italia, an international award-winning design firm, I led the UX process in collaboration with researchers and service designers — creating user flows, wireframes, prototypes, design specifications, and visual design.
Guard Social
ROLE
Lead Prodcut Designer
INDUSTRY
SocialTech / Analytics
YEAR
2016 - 2017
Led a small design team to redesign Guard Social’s analytics platform with a focus on engagement and clarity. Introduced a new design system and workflow that cut design-to-development handoff time by 40%. Mentored designers and fostered a culture of continuous improvement and accessibility awareness.
Guard Social
ROLE
Lead Prodcut Designer
INDUSTRY
SocialTech / Analytics
YEAR
2016 - 2017
Led a small design team to redesign Guard Social’s analytics platform with a focus on engagement and clarity. Introduced a new design system and workflow that cut design-to-development handoff time by 40%. Mentored designers and fostered a culture of continuous improvement and accessibility awareness.
Guard Social
ROLE
Lead Prodcut Designer
INDUSTRY
SocialTech / Analytics
YEAR
2016 - 2017
Led a small design team to redesign Guard Social’s analytics platform with a focus on engagement and clarity. Introduced a new design system and workflow that cut design-to-development handoff time by 40%. Mentored designers and fostered a culture of continuous improvement and accessibility awareness.
Guard Social
ROLE
Lead Prodcut Designer
INDUSTRY
SocialTech / Analytics
YEAR
2016 - 2017
Led a small design team to redesign Guard Social’s analytics platform with a focus on engagement and clarity. Introduced a new design system and workflow that cut design-to-development handoff time by 40%. Mentored designers and fostered a culture of continuous improvement and accessibility awareness.
Puzzle Project
ROLE
Visual and Product Designer
INDUSTRY
Design Consulting
YEAR
2009 - 2016
Began as a Junior Designer and grew to Lead Designer, leading the visual identity and illustration team for a wide range of clients. Created brand systems, campaigns, and custom illustrations that enhanced brand storytelling across digital and print. Built the studio’s first set of visual design guidelines, improving quality and efficiency across the organization.
Puzzle Project
ROLE
Visual and Product Designer
INDUSTRY
Design Consulting
YEAR
2009 - 2016
Began as a Junior Designer and grew to Lead Designer, leading the visual identity and illustration team for a wide range of clients. Created brand systems, campaigns, and custom illustrations that enhanced brand storytelling across digital and print. Built the studio’s first set of visual design guidelines, improving quality and efficiency across the organization.
Puzzle Project
ROLE
Visual and Product Designer
INDUSTRY
Design Consulting
YEAR
2009 - 2016
Began as a Junior Designer and grew to Lead Designer, leading the visual identity and illustration team for a wide range of clients. Created brand systems, campaigns, and custom illustrations that enhanced brand storytelling across digital and print. Built the studio’s first set of visual design guidelines, improving quality and efficiency across the organization.
Puzzle Project
ROLE
Visual and Product Designer
INDUSTRY
Design Consulting
YEAR
2009 - 2016
Began as a Junior Designer and grew to Lead Designer, leading the visual identity and illustration team for a wide range of clients. Created brand systems, campaigns, and custom illustrations that enhanced brand storytelling across digital and print. Built the studio’s first set of visual design guidelines, improving quality and efficiency across the organization.
Tools
Figma
Design Tool
Figma
Design Tool
Figma
Design Tool
Figma
Design Tool
Framer
No Code Development
Framer
No Code Development
Framer
No Code Development
Framer
No Code Development
Spline
3D Design
Spline
3D Design
Spline
3D Design
Spline
3D Design
Rive
Animation and Motion
Rive
Animation and Motion
Rive
Animation and Motion
Rive
Animation and Motion
Adobe Suite
Animation and Motion
Adobe Suite
Animation and Motion
Adobe Suite
Animation and Motion
Adobe Suite
Animation and Motion
ChatGPT
AI writing, research and ideation tool
ChatGPT
AI writing, research and ideation tool
ChatGPT
AI writing, research and ideation tool
ChatGPT
AI writing, research and ideation tool
Linear
Project Management
Linear
Project Management
Linear
Project Management
Linear
Project Management
Notion
Documentation and Collaboration
Notion
Documentation and Collaboration
Notion
Documentation and Collaboration
Notion
Documentation and Collaboration
Education
UX Design Master
Tag Innovation School • Milan, Italy
Animation
Accademia di Cinema - Griffith • Rome, Italy
UX Design Master
Accademia di Design - Comics • Padua, Italy